Using societal context knowledge to foster the responsible application of AI

Posted by Donald Martin, Jr., Technical Program Manager, Head of Societal Context Understanding Tools and Solutions (SCOUTS), Google Research AI-related products and technologies are constructed and deployed in a societal context: that is, a dynamic and complex collection of social, cultural, historical, political and economic circumstances. Because societal contexts by nature are dynamic, complex, non-linear, contested, subjective, and highly qualitative, they are challenging to translate into the quantitative representations, methods, and practices that dominate standard machine learning (ML) approaches and responsible AI product development practices. The first phase of AI product development is problem understanding, and this phase has tremendous influence over how problems (e.g., increasing cancer screening availability and accuracy) are formulated for ML systems to solve as well many other downstream decisions, such as dataset and ML architecture choice. When the societal context in which a product will operate is not articulated well enough to result in robust problem understanding, the resulting ML solutions can be fragile and even propagate unfair biases. When AI product developers lack access to the knowledge and tools necessary to effectively understand and consider societal context during development, they tend to abstract it away. This abstraction leaves them with a shallow, quantitative understanding of the problems they seek to solve, while product users and society stakeholders — who are proximate to these problems and embedded in related societal contexts — tend to have a deep qualitative understanding of those same problems. This qualitative–quantitative divergence in ways of understanding complex problems that separates product users and society from developers is what we call the problem understanding chasm. This chasm has repercussions in the real world: for example, it was the root cause of racial bias discovered by a widely used healthcare algorithm intended to solve the problem of choosing patients with the most complex healthcare needs for special programs. Incomplete understanding of the societal context in which the algorithm would operate led system designers to form incorrect and oversimplified causal theories about what the key problem factors were. Critical socio-structural factors, including lack of access to healthcare, lack of trust in the health care system, and underdiagnosis due to human bias, were left out while spending on healthcare was highlighted as a predictor of complex health need. To bridge the problem understanding chasm responsibly, AI product developers need tools that put community-validated and structured knowledge of societal context about complex societal problems at their fingertips — starting with problem understanding, but also throughout the product development lifecycle. To that end, Societal Context Understanding Tools and Solutions (SCOUTS) — part of the Responsible AI and Human-Centered Technology (RAI-HCT) team within Google Research — is a dedicated research team focused on the mission to “empower people with the scalable, trustworthy societal context knowledge required to realize responsible, robust AI and solve the world's most complex societal problems.” SCOUTS is motivated by the significant challenge of articulating societal context, and it conducts innovative foundational and applied research to produce structured societal context knowledge and to integrate it into all phases of the AI-related product development lifecycle. Last year we announced that Jigsaw, Google’s incubator for building technology that explores solutions to threats to open societies, leveraged our structured societal context knowledge approach during the data preparation and evaluation phases of model development to scale bias mitigation for their widely used Perspective API toxicity classifier. Going forward SCOUTS’ research agenda focuses on the problem understanding phase of AI-related product development with the goal of bridging the problem understanding chasm. Bridging the AI problem understanding chasm Bridging the AI problem understanding chasm requires two key ingredients: 1) a reference frame for organizing structured societal context knowledge and 2) participatory, non-extractive methods to elicit community expertise about complex problems and represent it as structured knowledge. SCOUTS has published innovative research in both areas. An illustration of the problem understanding chasm. A societal context reference frame An essential ingredient for producing structured knowledge is a taxonomy for creating the structure to organize it. SCOUTS collaborated with other RAI-HCT teams (TasC, Impact Lab), Google DeepMind, and external system dynamics experts to develop a taxonomic reference frame for societal context. To contend with the complex, dynamic, and adaptive nature of societal context, we leverage complex adaptive systems (CAS) theory to propose a high-level taxonomic model for organizing societal context knowledge. The model pinpoints three key elements of societal context and the dynamic feedback loops that bind them together: agents, precepts, and artifacts. Agents: These can be individuals or institutions. Precepts: The preconceptions — including beliefs, values, stereotypes and biases — that constrain and drive the behavior of agents. An example of a basic precept is that “all basketball players are over 6 feet tall.” That limiting assumption can lead to failures in identifying basketball players of smaller stature. Artifacts: Agent behaviors produce many kinds of artifacts, including language, data, technologies, societal problems and products. The relationships between these entities are dynamic and complex. Our work hypothesizes that precepts are the most critical element of societal context and we highlight the problems people perceive and the causal theories they hold about why those problems exist as particularly influential precepts that are core to understanding societal context. For example, in the case of racial bias in a medical algorithm described earlier, the causal theory precept held by designers was that complex health problems would cause healthcare expenditures to go up for all populations. That incorrect precept directly led to the choice of healthcare spending as the proxy variable for the model to predict complex healthcare need, which in turn led to the model being biased against Black patients who, due to societal factors such as lack of access to healthcare and underdiagnosis due to bias on average, do not always spend more on healthcare when they have complex healthcare needs. A key open question is how can we ethically and equitably elicit causal theories from the people and communities who are most proximate to problems of inequity and transform them into useful structured knowledge? Illustrative version of societal context reference frame. Taxonomic version of societal context reference frame. Working with communities to foster the responsible application of AI to healthcare Since its inception, SCOUTS has worked to build capacity in historically marginalized communities to articulate the broader societal context of the complex problems that matter to them using a practice called community based system dynamics (CBSD). System dynamics (SD) is a methodology for articulating causal theories about complex problems, both qualitatively as causal loop and stock and flow diagrams (CLDs and SFDs, respectively) and quantitatively as simulation models. The inherent support of visual qualitative tools, quantitative methods, and collaborative model building makes it an ideal ingredient for bridging the problem understanding chasm. CBSD is a community-based, participatory variant of SD specifically focused on building capacity within communities to collaboratively describe and model the problems they face as causal theories, directly without intermediaries. With CBSD we’ve witnessed community groups learn the basics and begin drawing CLDs within 2 hours. There is a huge potential for AI to improve medical diagnosis. But the safety, equity, and reliability of AI-related health diagnostic algorithms depends on diverse and balanced training datasets. An open challenge in the health diagnostic space is the dearth of training sample data from historically marginalized groups. SCOUTS collaborated with the Data 4 Black Lives community and CBSD experts to produce qualitative and quantitative causal theories for the data gap problem. The theories include critical factors that make up the broader societal context surrounding health diagnostics, including cultural memory of death and trust in medical care. The figure below depicts the causal theory generated during the collaboration described above as a CLD. It hypothesizes that trust in medical care influences all parts of this complex system and is the key lever for increasing screening, which in turn generates data to overcome the data diversity gap. Causal loop diagram of the health diagnostics data gap These community-sourced causal theories are a first step to bridge the problem understanding chasm with trustworthy societal context knowledge. Conclusion As discussed in this blog, the problem understanding chasm is a critical open challenge in responsible AI. SCOUTS conducts exploratory and applied research in collaboration with other teams within Google Research, external community, and academic partners across multiple disciplines to make meaningful progress solving it. Going forward our work will focus on three key elements, guided by our AI Principles: Increase awareness and understanding of the problem understanding chasm and its implications through talks, publications, and training. Conduct foundational and applied research for representing and integrating societal context knowledge into AI product development tools and workflows, from conception to monitoring, evaluation and adaptation. Apply community-based causal modeling methods to the AI health equity domain to realize impact and build society’s and Google’s capability to produce and leverage global-scale societal context knowledge to realize responsible AI. SCOUTS flywheel for bridging the problem understanding chasm. Acknowledgments Thank you to John Guilyard for graphics development, everyone in SCOUTS, and all of our collaborators and sponsors.

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AI-related products and technologies are constructed and deployed in a societal context: that is, a dynamic and complex collection of social, cultural, historical, political and economic circumstances. Because societal contexts by nature are dynamic, complex, non-linear, contested, subjective, and highly qualitative, they are challenging to translate into the quantitative representations, methods, and practices that dominate standard machine learning (ML) approaches and responsible AI product development practices.

The first phase of AI product development is problem understanding, and this phase has tremendous influence over how problems (e.g., increasing cancer screening availability and accuracy) are formulated for ML systems to solve as well many other downstream decisions, such as dataset and ML architecture choice. When the societal context in which a product will operate is not articulated well enough to result in robust problem understanding, the resulting ML solutions can be fragile and even propagate unfair biases.

When AI product developers lack access to the knowledge and tools necessary to effectively understand and consider societal context during development, they tend to abstract it away. This abstraction leaves them with a shallow, quantitative understanding of the problems they seek to solve, while product users and society stakeholders — who are proximate to these problems and embedded in related societal contexts — tend to have a deep qualitative understanding of those same problems. This qualitative–quantitative divergence in ways of understanding complex problems that separates product users and society from developers is what we call the problem understanding chasm.

This chasm has repercussions in the real world: for example, it was the root cause of racial bias discovered by a widely used healthcare algorithm intended to solve the problem of choosing patients with the most complex healthcare needs for special programs. Incomplete understanding of the societal context in which the algorithm would operate led system designers to form incorrect and oversimplified causal theories about what the key problem factors were. Critical socio-structural factors, including lack of access to healthcare, lack of trust in the health care system, and underdiagnosis due to human bias, were left out while spending on healthcare was highlighted as a predictor of complex health need.

To bridge the problem understanding chasm responsibly, AI product developers need tools that put community-validated and structured knowledge of societal context about complex societal problems at their fingertips — starting with problem understanding, but also throughout the product development lifecycle. To that end, Societal Context Understanding Tools and Solutions (SCOUTS) — part of the Responsible AI and Human-Centered Technology (RAI-HCT) team within Google Research — is a dedicated research team focused on the mission to “empower people with the scalable, trustworthy societal context knowledge required to realize responsible, robust AI and solve the world’s most complex societal problems.” SCOUTS is motivated by the significant challenge of articulating societal context, and it conducts innovative foundational and applied research to produce structured societal context knowledge and to integrate it into all phases of the AI-related product development lifecycle. Last year we announced that Jigsaw, Google’s incubator for building technology that explores solutions to threats to open societies, leveraged our structured societal context knowledge approach during the data preparation and evaluation phases of model development to scale bias mitigation for their widely used Perspective API toxicity classifier. Going forward SCOUTS’ research agenda focuses on the problem understanding phase of AI-related product development with the goal of bridging the problem understanding chasm.

Bridging the AI problem understanding chasm

Bridging the AI problem understanding chasm requires two key ingredients: 1) a reference frame for organizing structured societal context knowledge and 2) participatory, non-extractive methods to elicit community expertise about complex problems and represent it as structured knowledge. SCOUTS has published innovative research in both areas.


An illustration of the problem understanding chasm.

A societal context reference frame

An essential ingredient for producing structured knowledge is a taxonomy for creating the structure to organize it. SCOUTS collaborated with other RAI-HCT teams (TasC, Impact Lab), Google DeepMind, and external system dynamics experts to develop a taxonomic reference frame for societal context. To contend with the complex, dynamic, and adaptive nature of societal context, we leverage complex adaptive systems (CAS) theory to propose a high-level taxonomic model for organizing societal context knowledge. The model pinpoints three key elements of societal context and the dynamic feedback loops that bind them together: agents, precepts, and artifacts.

  • Agents: These can be individuals or institutions.
  • Precepts: The preconceptions — including beliefs, values, stereotypes and biases — that constrain and drive the behavior of agents. An example of a basic precept is that “all basketball players are over 6 feet tall.” That limiting assumption can lead to failures in identifying basketball players of smaller stature.
  • Artifacts: Agent behaviors produce many kinds of artifacts, including language, data, technologies, societal problems and products.

The relationships between these entities are dynamic and complex. Our work hypothesizes that precepts are the most critical element of societal context and we highlight the problems people perceive and the causal theories they hold about why those problems exist as particularly influential precepts that are core to understanding societal context. For example, in the case of racial bias in a medical algorithm described earlier, the causal theory precept held by designers was that complex health problems would cause healthcare expenditures to go up for all populations. That incorrect precept directly led to the choice of healthcare spending as the proxy variable for the model to predict complex healthcare need, which in turn led to the model being biased against Black patients who, due to societal factors such as lack of access to healthcare and underdiagnosis due to bias on average, do not always spend more on healthcare when they have complex healthcare needs. A key open question is how can we ethically and equitably elicit causal theories from the people and communities who are most proximate to problems of inequity and transform them into useful structured knowledge?

Illustrative version of societal context reference frame.
Taxonomic version of societal context reference frame.

Working with communities to foster the responsible application of AI to healthcare

Since its inception, SCOUTS has worked to build capacity in historically marginalized communities to articulate the broader societal context of the complex problems that matter to them using a practice called community based system dynamics (CBSD). System dynamics (SD) is a methodology for articulating causal theories about complex problems, both qualitatively as causal loop and stock and flow diagrams (CLDs and SFDs, respectively) and quantitatively as simulation models. The inherent support of visual qualitative tools, quantitative methods, and collaborative model building makes it an ideal ingredient for bridging the problem understanding chasm. CBSD is a community-based, participatory variant of SD specifically focused on building capacity within communities to collaboratively describe and model the problems they face as causal theories, directly without intermediaries. With CBSD we’ve witnessed community groups learn the basics and begin drawing CLDs within 2 hours.

There is a huge potential for AI to improve medical diagnosis. But the safety, equity, and reliability of AI-related health diagnostic algorithms depends on diverse and balanced training datasets. An open challenge in the health diagnostic space is the dearth of training sample data from historically marginalized groups. SCOUTS collaborated with the Data 4 Black Lives community and CBSD experts to produce qualitative and quantitative causal theories for the data gap problem. The theories include critical factors that make up the broader societal context surrounding health diagnostics, including cultural memory of death and trust in medical care.

The figure below depicts the causal theory generated during the collaboration described above as a CLD. It hypothesizes that trust in medical care influences all parts of this complex system and is the key lever for increasing screening, which in turn generates data to overcome the data diversity gap.

Causal loop diagram of the health diagnostics data gap

These community-sourced causal theories are a first step to bridge the problem understanding chasm with trustworthy societal context knowledge.

Conclusion

As discussed in this blog, the problem understanding chasm is a critical open challenge in responsible AI. SCOUTS conducts exploratory and applied research in collaboration with other teams within Google Research, external community, and academic partners across multiple disciplines to make meaningful progress solving it. Going forward our work will focus on three key elements, guided by our AI Principles:

  1. Increase awareness and understanding of the problem understanding chasm and its implications through talks, publications, and training.
  2. Conduct foundational and applied research for representing and integrating societal context knowledge into AI product development tools and workflows, from conception to monitoring, evaluation and adaptation.
  3. Apply community-based causal modeling methods to the AI health equity domain to realize impact and build society’s and Google’s capability to produce and leverage global-scale societal context knowledge to realize responsible AI.
SCOUTS flywheel for bridging the problem understanding chasm.

Acknowledgments

Thank you to John Guilyard for graphics development, everyone in SCOUTS, and all of our collaborators and sponsors.

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Distilling step-by-step: Outperforming larger language models with less training data and smaller model sizes

Posted by Cheng-Yu Hsieh, Student Researcher, and Chen-Yu Lee, Research Scientist, Cloud AI Team

Large language models (LLMs) have enabled a new data-efficient learning paradigm wherein they can be used to solve unseen new tasks via zero-shot or few-shot prompting. However, LLMs are challenging to deploy for real-world applications due to their sheer size. For instance, serving a single 175 billion LLM requires at least 350GB of GPU memory using specialized infrastructure, not to mention that today’s state-of-the-art LLMs are composed of over 500 billion parameters. Such computational requirements are inaccessible for many research teams, especially for applications that require low latency performance.

To circumvent these deployment challenges, practitioners often choose to deploy smaller specialized models instead. These smaller models are trained using one of two common paradigms: fine-tuning or distillation. Fine-tuning updates a pre-trained smaller model (e.g., BERT or T5) using downstream manually-annotated data. Distillation trains the same smaller models with labels generated by a larger LLM. Unfortunately, to achieve comparable performance to LLMs, fine-tuning methods require human-generated labels, which are expensive and tedious to obtain, while distillation requires large amounts of unlabeled data, which can also be hard to collect.

In “Distilling Step-by-Step! Outperforming Larger Language Models with Less Training Data and Smaller Model Sizes”, presented at ACL2023, we set out to tackle this trade-off between model size and training data collection cost. We introduce distilling step-by-step, a new simple mechanism that allows us to train smaller task-specific models with much less training data than required by standard fine-tuning or distillation approaches that outperform few-shot prompted LLMs’ performance. We demonstrate that the distilling step-by-step mechanism enables a 770M parameter T5 model to outperform the few-shot prompted 540B PaLM model using only 80% of examples in a benchmark dataset, which demonstrates a more than 700x model size reduction with much less training data required by standard approaches.

While LLMs offer strong zero and few-shot performance, they are challenging to serve in practice. On the other hand, traditional ways of training small task-specific models require a large amount of training data. Distilling step-by-step provides a new paradigm that reduces both the deployed model size as well as the number of data required for training.

Distilling step-by-step

The key idea of distilling step-by-step is to extract informative natural language rationales (i.e., intermediate reasoning steps) from LLMs, which can in turn be used to train small models in a more data-efficient way. Specifically, natural language rationales explain the connections between the input questions and their corresponding outputs. For example, when asked, “Jesse’s room is 11 feet long and 15 feet wide. If she already has 16 square feet of carpet, how much more carpet does she need to cover the whole floor?”, an LLM can be prompted by the few-shot chain-of-thought (CoT) prompting technique to provide intermediate rationales, such as, “Area = length * width. Jesse’s room has 11 * 15 square feet.” That better explains the connection from the input to the final answer, “(11 * 15 ) – 16”. These rationales can contain relevant task knowledge, such as “Area = length * width”, that may originally require many data for small models to learn. We utilize these extracted rationales as additional, richer supervision to train small models, in addition to the standard task labels.

Overview on distilling step-by-step: First, we utilize CoT prompting to extract rationales from an LLM. We then use the generated rationales to train small task-specific models within a multi-task learning framework, where we prepend task prefixes to the input examples and train the model to output differently based on the given task prefix.

Distilling step-by-step consists of two main stages. In the first stage, we leverage few-shot CoT prompting to extract rationales from LLMs. Specifically, given a task, we prepare few-shot exemplars in the LLM input prompt where each example is composed of a triplet containing: (1) input, (2) rationale, and (3) output. Given the prompt, an LLM is able to mimic the triplet demonstration to generate the rationale for any new input. For instance, in a commonsense question answering task, given the input question “Sammy wanted to go to where the people are. Where might he go? Answer Choices: (a) populated areas, (b) race track, (c) desert, (d) apartment, (e) roadblock”, distilling step-by-step provides the correct answer to the question, “(a) populated areas”, paired with the rationale that provides better connection from the question to the answer, “The answer must be a place with a lot of people. Of the above choices, only populated areas have a lot of people.” By providing CoT examples paired with rationales in the prompt, the in-context learning ability allows LLMs to output corresponding rationales for future unseen inputs.

We use the few-shot CoT prompting, which contains both an example rationale (highlighted in green) and a label (highlighted in blue), to elicit rationales from an LLM on new input examples. The example is from a commonsense question answering task.

After the rationales are extracted, in the second stage, we incorporate the rationales in training small models by framing the training process as a multi-task problem. Specifically, we train the small model with a novel rationale generation task in addition to the standard label prediction task. The rationale generation task enables the model to learn to generate the intermediate reasoning steps for the prediction, and guides the model to better predict the resultant label. We prepend task prefixes (i.e., [label] and [rationale] for label prediction and rationale generation, respectively) to the input examples for the model to differentiate the two tasks.

Experimental setup

In the experiments, we consider a 540B PaLM model as the LLM. For task-specific downstream models, we use T5 models. For CoT prompting, we use the original CoT prompts when available and curate our own examples for new datasets. We conduct the experiments on four benchmark datasets across three different NLP tasks: e-SNLI and ANLI for natural language inference; CQA for commonsense question answering; and SVAMP for arithmetic math word problems. We include two sets of baseline methods. For comparison to few-shot prompted LLMs, we compare to few-shot CoT prompting with a 540B PaLM model. In the paper, we also compare standard task-specific model training to both standard fine-tuning and standard distillation. In this blogpost, we will focus on the comparisons to standard fine-tuning for illustration purposes.

Less training data

Compared to standard fine-tuning, the distilling step-by-step method achieves better performance using much less training data. For instance, on the e-SNLI dataset, we achieve better performance than standard fine-tuning when using only 12.5% of the full dataset (shown in the upper left quadrant below). Similarly, we achieve a dataset size reduction of 75%, 25% and 20% on ANLI, CQA, and SVAMP.

Distilling step-by-step compared to standard fine-tuning using 220M T5 models on varying sizes of human-labeled datasets. On all datasets, distilling step-by-step is able to outperform standard fine-tuning, trained on the full dataset, by using much less training examples.

Smaller deployed model size

Compared to few-shot CoT prompted LLMs, distilling step-by-step achieves better performance using much smaller model sizes. For instance, on the e-SNLI dataset, we achieve better performance than 540B PaLM by using a 220M T5 model. On ANLI, we achieve better performance than 540B PaLM by using a 770M T5 model, which is over 700X smaller. Note that on ANLI, the same 770M T5 model struggles to match PaLM’s performance using standard fine-tuning.

We perform distilling step-by-step and standard fine-tuning on varying sizes of T5 models and compare their performance to LLM baselines, i.e., Few-shot CoT and PINTO Tuning. Distilling step-by-step is able to outperform LLM baselines by using much smaller models, e.g., over 700× smaller models on ANLI. Standard fine-tuning fails to match LLM’s performance using the same model size.

Distilling step-by-step outperforms few-shot LLMs with smaller models using less data

Finally, we explore the smallest model sizes and the least amount of data for distilling step-by-step to outperform PaLM’s few-shot performance. For instance, on ANLI, we surpass the performance of the 540B PaLM using a 770M T5 model. This smaller model only uses 80% of the full dataset. Meanwhile, we observe that standard fine-tuning cannot catch up with PaLM’s performance even using 100% of the full dataset. This suggests that distilling step-by-step simultaneously reduces the model size as well as the amount of data required to outperform LLMs.

We show the minimum size of T5 models and the least amount of human-labeled examples required for distilling step-by-step to outperform LLM’s few-shot CoT by a coarse-grained search. Distilling step-by-step is able to outperform few-shot CoT using not only much smaller models, but it also achieves so with much less training examples compared to standard fine-tuning.

Conclusion

We propose distilling step-by-step, a novel mechanism that extracts rationales from LLMs as informative supervision in training small, task-specific models. We show that distilling step-by-step reduces both the training dataset required to curate task-specific smaller models and the model size required to achieve, and even surpass, a few-shot prompted LLM’s performance. Overall, distilling step-by-step presents a resource-efficient paradigm that tackles the trade-off between model size and training data required.

Availability on Google Cloud Platform

Distilling step-by-step is available for private preview on Vertex AI. If you are interested in trying it out, please contact vertex-llm-tuning-preview@google.com with your Google Cloud Project number and a summary of your use case.

Acknowledgements

This research was conducted by Cheng-Yu Hsieh, Chun-Liang Li, Chih-Kuan Yeh, Hootan Nakhost, Yasuhisa Fujii, Alexander Ratner, Ranjay Krishna, Chen-Yu Lee, and Tomas Pfister. Thanks to Xiang Zhang and Sergey Ioffe for their valuable feedback.

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